{"id":983,"date":"2025-07-07T15:05:53","date_gmt":"2025-07-07T07:05:53","guid":{"rendered":"https:\/\/www.vmlogin.us\/blog\/zh\/?p=983"},"modified":"2025-07-07T15:06:12","modified_gmt":"2025-07-07T07:06:12","slug":"e-commerce","status":"publish","type":"post","link":"https:\/\/www.vmlogin.us\/blog\/zh\/e-commerce.html","title":{"rendered":"\u8de8\u5883\u7535\u5546\u884c\u4e1a\u8d8b\u52bf\u89e3\u6790"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">\u8fd1\u5e74\u6765\uff0c\u8de8\u5883\u7535\u5546\u884c\u4e1a\u6301\u7eed\u9ad8\u901f\u589e\u957f\uff0c\u6210\u4e3a\u5168\u7403\u8d38\u6613\u7684\u91cd\u8981\u9a71\u52a8\u529b\u3002\u968f\u7740\u6570\u5b57\u5316\u6280\u672f\u7684\u8fdb\u6b65\u3001\u7269\u6d41\u4f53\u7cfb\u7684\u5b8c\u5584\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u6d77\u5916\u5546\u54c1\u9700\u6c42\u7684\u589e\u52a0\uff0c\u8de8\u5883\u7535\u5546\u5e02\u573a\u8fce\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u673a\u9047\u3002\u672c\u6587\u5c06\u4ecb\u7ecd\u884c\u4e1a\u6700\u65b0\u52a8\u6001\u3001\u53d1\u5c55\u8d8b\u52bf\uff0c\u5e76\u63a2\u8ba8\u6307\u7eb9\u6d4f\u89c8\u5668\u5982\u4f55\u52a9\u529b\u8de8\u5883\u5356\u5bb6\u9ad8\u6548\u8fd0\u8425\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u4e00\u3001\u8de8\u5883\u7535\u5546\u6700\u65b0\u52a8\u6001<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. <\/strong><strong>\u5168\u7403\u5e02\u573a\u6301\u7eed\u6269\u5f20<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6839\u636eStatista\u6570\u636e\uff0c2023\u5e74\u5168\u7403\u8de8\u5883\u7535\u5546\u5e02\u573a\u89c4\u6a21\u5df2\u8fbe<strong>6.3<\/strong><strong>\u4e07\u4ebf\u7f8e\u5143<\/strong>\uff0c\u9884\u8ba1\u52302027\u5e74\u5c06\u7a81\u7834<strong>8.5<\/strong><strong>\u4e07\u4ebf\u7f8e\u5143<\/strong>\u3002\u4e3b\u8981\u589e\u957f\u52a8\u529b\u6765\u81ea\u6b27\u7f8e\u3001\u4e1c\u5357\u4e9a\u53ca\u62c9\u7f8e\u5e02\u573a\uff0c\u5176\u4e2dTikTok Shop\u3001SHEIN\u3001Temu\u7b49\u65b0\u5174\u5e73\u53f0\u8868\u73b0\u4eae\u773c\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. <\/strong><strong>\u653f\u7b56\u5229\u597d\u4e0e\u5408\u89c4\u5316\u8d8b\u52bf<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5404\u56fd\u653f\u5e9c\u9646\u7eed\u51fa\u53f0\u8de8\u5883\u7535\u5546\u6276\u6301\u653f\u7b56\uff0c\u5982\u4e2d\u56fd\u201c\u8de8\u5883\u7535\u5b50\u5546\u52a1\u7efc\u5408\u8bd5\u9a8c\u533a\u201d\u6269\u5bb9\u3001\u6b27\u76df\u65b0\u5173\u7a0e\u653f\u7b56\u8c03\u6574\u7b49\u3002\u540c\u65f6\uff0c\u5e73\u53f0\u5bf9\u5356\u5bb6\u5408\u89c4\u8981\u6c42\u8d8b\u4e25\uff0c\u5982\u4e9a\u9a6c\u900aVAT\u7a0e\u52a1\u5ba1\u67e5\u3001\u4ea7\u54c1\u8ba4\u8bc1\u6807\u51c6\u5347\u7ea7\u7b49\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. <\/strong><strong>\u793e\u4ea4\u7535\u5546\u4e0e\u76f4\u64ad\u5e26\u8d27\u5174\u8d77<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">TikTok Shop\u3001Instagram Shopping\u7b49\u793e\u4ea4\u7535\u5546\u5e73\u53f0\u5d1b\u8d77\uff0c\u77ed\u89c6\u9891+\u76f4\u64ad\u5e26\u8d27\u6a21\u5f0f\u6210\u4e3a\u65b0\u589e\u957f\u70b9\u3002\u6570\u636e\u663e\u793a\uff0c2024\u5e74\u5168\u7403\u793e\u4ea4\u7535\u5546\u9500\u552e\u989d\u9884\u8ba1\u589e\u957f<strong>35%<\/strong>\uff0c\u8fdc\u8d85\u4f20\u7edf\u7535\u5546\u589e\u901f\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4. <\/strong><strong>\u7269\u6d41\u4e0e\u652f\u4ed8\u521b\u65b0<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6d77\u5916\u4ed3\u5e03\u5c40\u52a0\u901f\uff0c\u90e8\u5206\u5e73\u53f0\u63a8\u51fa\u201c<strong>72<\/strong><strong>\u5c0f\u65f6\u8fbe<\/strong>\u201d\u670d\u52a1\u3002\u540c\u65f6\uff0c\u52a0\u5bc6\u8d27\u5e01\u3001BNPL\uff08\u5148\u4e70\u540e\u4ed8\uff09\u7b49\u65b0\u578b\u652f\u4ed8\u65b9\u5f0f\u9010\u6e10\u666e\u53ca\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u4e8c\u3001\u8de8\u5883\u7535\u5546\u8fd0\u8425\u5173\u952e\u70b9<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. <\/strong><strong>\u591a\u5e73\u53f0\u5e03\u5c40<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e3b\u6d41\u5e73\u53f0\uff08\u4e9a\u9a6c\u900a\u3001eBay\u3001Shopify\uff09\u7ade\u4e89\u6fc0\u70c8\uff0c\u65b0\u5174\u5e02\u573a\uff08\u4e1c\u5357\u4e9aLazada\u3001\u62c9\u7f8eMercado Libre\uff09\u6f5c\u529b\u5de8\u5927\u3002\u5356\u5bb6\u9700\u6839\u636e\u4ea7\u54c1\u5b9a\u4f4d\u9009\u62e9\u5408\u9002\u7684\u9500\u552e\u6e20\u9053\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. <\/strong><strong>\u7cbe\u7ec6\u5316\u8fd0\u8425<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>\u9009\u54c1\u7b56\u7565<\/strong>\uff1a\u5229\u7528\u6570\u636e\u5206\u6790\u5de5\u5177\uff08\u5982Jungle Scout\u3001Helium 10\uff09\u6316\u6398\u7206\u6b3e\u3002<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>\u5e7f\u544a\u6295\u653e<\/strong>\uff1aGoogle Ads\u3001Facebook\u5e7f\u544a\u4f18\u5316ROI\u3002<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>\u7528\u6237\u8bc4\u4ef7\u7ba1\u7406<\/strong>\uff1a\u63d0\u5347\u5e97\u94fa\u8bc4\u5206\uff0c\u964d\u4f4e\u9000\u8d27\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. <\/strong><strong>\u9632\u5173\u8054\u4e0e\u8d26\u53f7\u5b89\u5168<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u8de8\u5883\u7535\u5546\u5356\u5bb6\u5e38\u9700\u7ba1\u7406\u591a\u4e2a\u5e97\u94fa\uff0c\u4f46\u5e73\u53f0\u4e25\u683c\u7981\u6b62\u8d26\u53f7\u5173\u8054\u3002\u8fd9\u65f6\uff0c<strong>\u6307\u7eb9\u6d4f\u89c8\u5668\uff0c<\/strong>\u6bd4\u5982<strong><strong><a href=\"https:\/\/www.vmlogin.us\" data-type=\"link\" data-id=\"https:\/\/www.vmlogin.us\/zh\/register.html\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">VMLogin<\/mark><\/a><\/strong><\/strong>\u6210\u4e3a\u91cd\u8981\u5de5\u5177\uff0c\u901a\u8fc7\u6a21\u62df\u4e0d\u540c\u8bbe\u5907\u73af\u5883\uff0c\u907f\u514d\u56e0IP\u3001Cookies\u7b49\u56e0\u7d20\u5bfc\u81f4\u8d26\u53f7\u88ab\u5c01\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u4e09\u3001\u6307\u7eb9\u6d4f\u89c8\u5668\u5728\u8de8\u5883\u7535\u5546\u4e2d\u7684\u5e94\u7528<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. <\/strong><strong>\u4ec0\u4e48\u662f\u6307\u7eb9\u6d4f\u89c8\u5668\uff1f<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u6307\u7eb9\u6d4f\u89c8\u5668\u662f\u4e00\u79cd\u80fd\u6a21\u62df\u4e0d\u540c\u8bbe\u5907\u6307\u7eb9\uff08\u5982\u64cd\u4f5c\u7cfb\u7edf\u3001\u6d4f\u89c8\u5668\u7248\u672c\u3001\u5c4f\u5e55\u5206\u8fa8\u7387\u7b49\uff09\u7684\u5de5\u5177\uff0c\u8ba9\u6bcf\u4e2a\u8d26\u53f7\u5728\u5e73\u53f0\u773c\u4e2d\u770b\u8d77\u6765\u50cf\u662f\u72ec\u7acb\u3001\u771f\u5b9e\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. <\/strong><strong>\u8de8\u5883\u5356\u5bb6\u4e3a\u4f55\u9700\u8981\u5b83\uff1f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>\u591a\u8d26\u53f7\u7ba1\u7406<\/strong>\uff1a\u907f\u514d\u56e0\u540c\u4e00IP\u6216\u8bbe\u5907\u767b\u5f55\u591a\u4e2a\u5e97\u94fa\u89e6\u53d1\u98ce\u63a7\u3002<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>\u5e7f\u544a\u6295\u653e\u4f18\u5316<\/strong>\uff1aFacebook\u3001Google Ads\u8d26\u53f7\u9632\u5c01\uff0c\u63d0\u9ad8\u5e7f\u544a\u8d26\u6237\u5b58\u6d3b\u7387\u3002<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>\u5e02\u573a\u8c03\u7814<\/strong>\uff1a\u533f\u540d\u8bbf\u95ee\u7ade\u54c1\u5e97\u94fa\uff0c\u9632\u6b62\u88ab\u8bc6\u522b\u548c\u9650\u5236\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u56db\u3001\u672a\u6765\u8d8b\u52bf\u5c55\u671b<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>AI<\/strong><strong>\u4e0e\u81ea\u52a8\u5316<\/strong>\uff1aChatGPT\u7b49AI\u5de5\u5177\u5c06\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5ba2\u670d\u3001\u9009\u54c1\u3001\u6587\u6848\u4f18\u5316\u3002<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>\u7eff\u8272\u7535\u5546<\/strong>\uff1a\u53ef\u6301\u7eed\u53d1\u5c55\u7406\u5ff5\u5f71\u54cd\u4f9b\u5e94\u94fe\uff0c\u73af\u4fdd\u5305\u88c5\u3001\u4f4e\u78b3\u7269\u6d41\u53d7\u5173\u6ce8\u3002<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>\u5143\u5b87\u5b99\u8d2d\u7269<\/strong>\uff1aVR\/AR\u6280\u672f\u6216\u91cd\u5851\u8de8\u5883\u7535\u5546\u4f53\u9a8c\uff0c\u5982\u865a\u62df\u8bd5\u7a7f\u30013D\u5546\u54c1\u5c55\u793a\u3002<\/li>\n<\/ol>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u7ed3\u8bed<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u8de8\u5883\u7535\u5546\u884c\u4e1a\u673a\u9047\u4e0e\u6311\u6218\u5e76\u5b58\uff0c\u5356\u5bb6\u9700\u7d27\u8ddf\u8d8b\u52bf\uff0c\u4f18\u5316\u8fd0\u8425\u7b56\u7565\uff0c\u5e76\u501f\u52a9\u6307\u7eb9\u6d4f\u89c8\u5668\u7b49\u5de5\u5177\u63d0\u5347\u6548\u7387\u3002\u672a\u6765\uff0c\u6280\u672f\u521b\u65b0\u5c06\u7ee7\u7eed\u63a8\u52a8\u884c\u4e1a\u53d8\u9769\uff0c\u63d0\u524d\u5e03\u5c40\u624d\u80fd\u8d62\u5f97\u5148\u673a\uff01<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>VMLogin \u652f\u6301\u514d\u8d39\u8bd5\u75283\u5929<\/strong>\uff0c\u53ef\u4ee5\u5b9e\u9645\u6d4b\u8bd5\u8d26\u53f7\u9694\u79bb\u6548\u679c\u3002<strong><a href=\"https:\/\/www.vmlogin.us\/zh\/register.html\" data-type=\"link\" data-id=\"https:\/\/www.vmlogin.us\/zh\/register.html\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">\u7acb\u5373\u6ce8\u518c<\/mark><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u6765\uff0c\u8de8\u5883\u7535\u5546\u884c\u4e1a\u6301\u7eed\u9ad8\u901f\u589e\u957f\uff0c\u6210\u4e3a\u5168\u7403\u8d38\u6613\u7684\u91cd<\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vmlogin"],"_links":{"self":[{"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/posts\/983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/comments?post=983"}],"version-history":[{"count":3,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/posts\/983\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/posts\/983\/revisions\/986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/media?parent=983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/categories?post=983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vmlogin.us\/blog\/zh\/wp-json\/wp\/v2\/tags?post=983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}