What is Off-site Promotion?
Off-site promotion refers to the method of e-commerce sellers represented by Amazon and eBay to attract traffic for their stores through third-party platforms, which increases exposure for their stores and attracts more buyers, thus boosting store sales.
Why Off-site Promotion?
As we all know, the e-commerce platform is filled with a large number of sellers, and there are still more and more sellers stationed, which means that the competition is getting bigger and bigger, and only relying on the station to promote is very difficult in the e-commerce of this “sea” in the splash. The following are the advantages of off-site promotion:
1. Bring the station traffic, and improve the conversion rate of the store.
2. Increase the exposure of goods, and expand the customer base.
3. Interact with consumers in-depth and improve the chances of commodity reviews.
4. Improve search weight ranking and increase sales.
How to do Offsite Promotion:
There are these main ways of off-site marketing on Amazon, such as Deal website, social platforms, Reddit promotion, and off-site advertising.
1. DEAL websites
DealNews, Bizrate, Deals Woo, and Slickdeals are some classic deal sites. Here buyers mainly visit different deal sites with the mindset of buying discounted items. Sellers can take this opportunity to clear their inventory and drive traffic to their stores. Sellers can register themselves on deal sites and post discounts, or contact website editors or deal site celebrities to post discounts.
2. Social Platforms
Social platform marketing is mainly used by sellers to attract more fans and potential customers by creating and posting some creative content about their products and sharing it with the target audience who want to see it. Common promotion sites are Facebook, Twitter, Instagram, Pinterest, YouTube, and TikTok. these are the hottest social platforms in the world, with high traffic and wide influence.
However, many users also encounter a lot of difficulties in overseas social media promotion: for example, the network can’t access certain platforms; a small number of accounts are ineffective; multiple promotional accounts are difficult to manage and easy to be judged as associated accounts; it takes a lot of manpower, physical equipment, and network lines; the IP is unstable and easy to fall off the line, and so on.
VMLogin Fingerprint Browser is dedicated to multi-account management and anti-association, which supports logging in multiple social media platform accounts on one computer. Will the accounts be associated? The answer is no. VMLogin utilizes virtual configuration technology to create multiple browser environments that are completely isolated from the local computer and run independently. Each account is a separate entity, simulating real devices, hardware systems, browsers, fingerprints, IP addresses, and more. It allows you to work on hundreds of social media accounts at the same time, get rid of the hassle of account association, and help off-site traffic.
3. Reddit promotion
Reddit promotion is to contact online celebrity bloggers who match the characteristics of your products for business cooperation. Bloggers use their fans and influence on the platform to increase the exposure of their products. The cooperation method can be a free replacement, providing commission, etc.
4. Off-site advertising
The main off-site advertising is Google search, and Facebook advertising. Google search is the largest foreign search engine, Facebook is the world’s hottest social platform, and their spread is very considerable. Sellers can quickly improve store search rankings by advertising on Google and Facebook, and then increase the conversion rate.
In short, no matter which way, sellers need to do a good job on the basis of their own stores and products in the promotion. Otherwise, even if the traffic to the can not improve the chances of success in selling goods.